Paid by Mobile Phone | Japan

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February 27th, 2007

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NTT DoCoMo, Japanese mobile phone operator, will soon team up with McDonalds to offer electronic payments and special promotions for mobile users.”It gives both McDonald’s and DoCoMo the opportunity to track consumers and their eating habits. Cash is more likely to be used in small transactions. Electronic payments will allow user behaviour to be tracked and used for marketing purposes,” said Julie Ask, an analyst with research firm Jupiter to BBC NEWS

Technorati Tags: Mobile, NTT DoCoMo, Japan, McDonalds

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